Location, Leverage and Critical thinking - the 3 basics to starting an marketing home based business.
Location
In real estate, location is the biggest thing. In marketing, location is as well the big thing however in a different way. The location we are looking for in marketing is not the location of geography or region that real estate developers are interested in, but rather the location markets are looking for is the proper market to sell their products. Markets are targeted to different things and interested in different things and figuring out which markets are likely to like the products you are marketing is part of becoming a great marketer. You can make things a lot easier on yourself by ensuring that the marketing that you do is only directed at markets and people that are actually interested in those particular products.
Leverage
There is a very sad story in some marketing circles and it is the story of the person that did not understand leverage. This one person for example, designed a great marketing plan and gave it a try on one product. That plan worked great, but because the profits that it brought in were not enough to sustain a full time income, the person gave up and heartbreakingly went back to their old job.
What is the lesson here? The lesson is that people need to consider leverage when they consider how to win at marketing. Figuring out a strategy that works is hard, but once you have that strategy your next goal becomes to leverage the strategy by applying it to as many different products as possible.
You need to start small but think big. For example, if you can make $100 a week selling a product, then
learn to build up your assets so you can make $10,000 a week by selling 100 products that make $100 profit each. This is forward thinking and it's a crucial aspect of building a business. Think big?
Critical Thinking
Location and leverage are two examples of things that came about as a result of critical thinking. Someone was faced with a problem (too few people interested in the general public or too little profit from selling one product) and came up with a solution by thinking on their feet. Everything that you do in marketing will require this type of critical thinking and it would be impossible to go through the hundreds of different ways that this is already true of the field. Just remember to always re-evaluate the situation you are in and try to think critically about ways that you can make it better.
