I'm talking Smokin' Hot leads here. Do not confuse these with the so-called "Hot" leads that your lead company is providing you with their bankruptcy-inducing prices. (Why do you COLD call if they are HOT leads?) Hmmmm.
The primary reason people fail with multi-level marketing, programs or other home based businesses is simple:
They run out of money buying leads month after month long before the residual income kicks in.
The leads you are buying, besides being expensive, have probably answered a generic ad and been sold to several marketers. Not only are they not interested in your program, they have been bombarded so many times they are not interested in any program whatsoever.
You need to generate your own leads who are interested in what you have to offer and ideally will pay you upfront to be your leads. Be honest now, would you rather spend your time calling leads that you paid a lot of money for, who have never heard of you, and who have been called fifteen times in the last two days or would you rather call someone who knows what you have to offer, has specifically asked you to call them, and possibly even paid you upfront for that privilege?
Monetizing your leads is taking what would normally be a business expense and turning it into profit instead. These kind of leads can provide you with additional advertising funds instead of draining your personal funds.
This is exactly what can happen when you operate your multi-level marketing program using program techniques the right way instead of the ways you have previously been taught.
Most multi-level marketers have been taught to sell their opportunity first. This is backwards because it doesn't allow you to make money up front. In turn, this makes it difficult to stay in business long enough to allow large residual income to build.
It is much easier to sell your long term residual opportunity to an existing customer who has already purchased something of quality from you. They know you, they like you,
and they are much more open to what you have to offer.
By the time you talk to them in person, you no longer need to be a sales person. Now you can just be a friend and mentor.
This brings us to another cold hard fact. For the most part, people could care less about your company, your product, or your compensation plan. They want two things. They want to make money and they want someone to show them how to do it. Period.
You already have what it takes to provide this kind of leadership because you have tried buying and calling leads, pitching to your friends and family, and basically talking to anyone who comes within three feet of you.
But, you also know these approaches just flat out do not work. If they did there would not be the current 97% failure rate in multi-level marketing.
The main purpose of this article is for you to realize that there is a better way that does work. Space doesn't allow us to get into all the details, but if you can catch of glimpse of why things should be done differently than you have been taught, you will realize there is a bright light at the end of the tunnel.
